AI & WORKFLOW AUTOMATION
"We should use AI" is not a strategy. A strategy is: "Our support team spends 4 hours daily answering the same 15 questions — let's automate that and reclaim 100 hours a month." We build automation that starts with a real problem and ends with measurable time saved.
TWO TYPES OF AUTOMATION WE BUILD
WORKFLOW AUTOMATION
Rule-based automation. No AI needed. "When a form is submitted, send a WhatsApp confirmation, create a row in the spreadsheet, and notify the sales team." These are repeatable processes that currently depend on someone remembering to do them.
AI-POWERED AUTOMATION
When the task requires judgement, not just rules. Classifying support tickets by urgency. Summarising meeting notes. Generating first-draft proposals from templates. Answering customer FAQs in natural language. These use large language models securely deployed behind your own API.
WHAT DOES THIS LOOK LIKE IN PRACTICE?
LEAD FOLLOW-UP AUTOMATION
Someone fills your contact form → they get a WhatsApp confirmation within 30 seconds → your CRM creates a lead entry → your sales rep gets a notification with all details → if no follow-up happens in 24 hours, the system escalates to the manager. Currently, this process depends on someone checking email.
INVOICE PROCESSING
Vendor sends a PDF invoice via email → AI extracts line items, amounts, GST numbers → creates an entry in your accounts payable → routes for approval based on amount thresholds → marks as approved or flags discrepancies. Currently, someone manually types this into a spreadsheet.
CUSTOMER SUPPORT BOT
Customer sends a WhatsApp message → AI identifies intent (pricing inquiry, complaint, status check) → answers common questions instantly using your FAQ database → escalates complex issues to a human with full context attached. Currently, one person answers the same 15 questions 50 times a week.
REPORT GENERATION
Every Monday at 9 AM, your system generates a weekly performance report — revenue, leads, pending tasks, overdue invoices — and sends it to your WhatsApp or email as a formatted PDF. Currently, someone spends 2 hours compiling this from three different spreadsheets.
QUESTIONS YOU PROBABLY HAVE
DO I NEED AI, OR JUST REGULAR AUTOMATION?
If the task follows a clear if-this-then-that pattern, you don't need AI — regular automation is faster to build, cheaper, and more reliable. AI is only worth it when the task requires understanding unstructured input (reading emails, interpreting messages, generating text). Most businesses we work with start with 80% workflow automation and 20% AI. We'll tell you honestly where AI helps and where it's overkill.
IS MY DATA BEING SENT TO OPENAI OR SOME EXTERNAL SERVICE?
Only if you choose to. For simple AI tasks, we can use API calls to models like GPT-4 or Claude — your data is processed and not stored by these providers. For sensitive data, we can deploy open-source models on your own server so nothing leaves your infrastructure. We explain the trade-offs and let you decide.
HOW DO YOU CALCULATE ROI FOR AUTOMATION?
We do the math before building. Example: If your team spends 3 hours daily on a task (₹500/hour loaded cost), that's ₹45,000/month. If automation costs ₹80,000 to build and ₹2,000/month to run, it pays for itself in under 2 months. We don't build automation that doesn't have a clear payback within 6 months — if the numbers don't work, we tell you.
WE ALREADY USE GOOGLE SHEETS FOR EVERYTHING. CAN YOU AUTOMATE THAT?
Yes. Google Sheets + Apps Script is one of the most underrated automation platforms available. We've built automated reporting, CRM-like lead trackers, inventory systems, and invoice generators entirely inside Google Sheets. If your team lives in Sheets, we build automation there — no need to migrate to a new platform just to get automation.
HOW MUCH DOES AUTOMATION COST?
Simple workflow automation (form → notification → spreadsheet): ₹5,000–₹15,000. Google Sheets automation with Apps Script: ₹10,000–₹30,000. AI-powered automation (chatbot, document processing, intelligent routing): ₹30,000–₹1.5L depending on complexity. We scope it after understanding what you need automated and what the current process costs you.
WHAT'S EATING YOUR TEAM'S TIME?
Tell us which repetitive task is driving your team crazy. We'll tell you whether it can be automated, how much it'll cost, and how fast it'll pay for itself.
GET YOUR AUTOMATION AUDIT
Describe the task you want to automate. We'll tell you if it's possible, how much it costs, and the expected ROI.